.2Performant, a Romanian technology and also affiliate marketing options company, announced on Monday, September 9, at the Bucharest Stock Market, that it aims to obtain the Profitshare associate systems in Romania and Bulgaria coming from Transformation Advertising. Simultaneously, Dante International, the owner of eMAG, will end up being a shareholder in 2Performant.On September 6, 2Performant’s Board of Supervisors concluded an initial arrangement to acquire the Profitshare.ro and Profitshare.bg affiliate networks possessed through Conversion Advertising S.R.L. and also Sale Advertising EOOD.
The agreement describes the principles of the transaction as well as is actually certainly not officially binding, corresponding to the provider push pointed out through Economedia.The operation entails the transactions of the Profitshare company lines coming from Transformation Advertising and marketing S.R.L. and also Transformation Advertising EOOD (as homeowners) to 2Performant (as the shopper). Dante International S.A.
(majority shareholder of Conversion Advertising S.R.L.) will certainly belong to business transmission arrangement as a surety.” When the Profitshare deal is completed, we will certainly extend our existing capability and diversify our client profile in both Romania and also Bulgaria. Our experts still possess a couple of necessary measures to complete, however I am positive that the crews involved in the transaction on both edges are going to manage to accomplish all of them properly. We will declare our post-acquisition plannings after completing the purchase according to the ultimate agreement,” pointed out Dorin Boerescu, CEO as well as Founder of 2Performant System.The purchase cost is RON 4.3 thousand, as well as will certainly be paid 55% in cash money and also forty five% in 2Performant portions via a funds boost..” 2Performant is actually a young and also compelling provider with worths that sound along with our company.
Our team expect that, after the transaction is actually completed, the Profitshare organization integrated with 2Performant will certainly deliver greater value to its clients,” stated Tudor Manea, General Manager of Dante International SA.2Performant likewise notes that numerous actions remain to complete and wrap up the transaction, like the successful completion of the as a result of diligence analysis through 2Performant.Profitshare was actually introduced in 2012 as well as presently possesses a portfolio of 250 partner plans (consisting of the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Picture source: the business).